Privacy Policy
Last updated: 12 January 2026
We respect your privacy and are committed to protecting personal data. QDL LIMITED ("we," "our," or "us") is committed to protecting your privacy and ensuring that your personal data is handled in compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This privacy policy explains how we collect, use, and protect your information.
1. Who We Are
QDL LIMITED is registered in England and Wales under company number 16889472.
Registered Office: 25 Catsey Lane, Bushey, England, WD23 4HT.
QDL LIMITED does not provide regulated loans.
2. Information We Collect
We may collect the following types of personal data:
- Contact details (e.g., name, email address, phone number)
- Business-related information (e.g., company name, position)
- Communication data (e.g., emails or correspondence)
- Technical data (e.g., IP address, browser type, and device information when you use our website)
- Financial information relevant to loan applications (e.g., loan amount, property details, income information)
We collect this information directly from you through email correspondence, forms, or interactions with our website.
3. How We Use Your Information
Your personal data is used for the following purposes:
- Responding to enquiries and providing our services
- Processing loan applications and generating Decision in Principle documents
- Complying with legal and regulatory obligations, including anti-money laundering requirements
- Monitoring and improving our website and services
- Communicating with you, including through email correspondence
4. Sharing Your Information
We do not sell, rent, or trade your personal data. However, we may share your data with:
- Regulatory authorities to comply with legal obligations
- Third-party service providers assisting us with business operations
- Professional advisers, such as legal and compliance experts
- Brokers and intermediaries involved in your loan application, where applicable
All third parties are required to respect the confidentiality of your data and use it only for the specified purposes.
5. Data Security
We take appropriate technical and organisational measures to safeguard your personal data from unauthorised access, disclosure, alteration, or destruction. While we strive to protect your data, no method of transmission or storage is completely secure. Please notify us immediately if you suspect any breach.
6. Your Rights
You have the following rights regarding your personal data:
- Access: Request a copy of the data we hold about you.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your data, subject to legal obligations.
- Objection: Object to processing for specific purposes.
- Data Portability: Request transfer of your data to another entity.
To exercise any of these rights, please contact us using the details below.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to understand how visitors use our website and to improve our services. By continuing to use our website, you consent to our use of cookies as described below. We operate on an accept-by-default basis, meaning cookies are enabled when you first visit our site. You can decline cookies at any time using the options provided.
Essential Cookies
These cookies are necessary for the website to function properly and cannot be switched off. They include cookies that remember your preferences (such as cookie consent choices) and enable core functionality like secure login areas.
Analytics and Marketing Cookies
We collect information about your visit to understand how users interact with our website and to measure the effectiveness of our marketing campaigns. This data helps us improve our services and provide you with a better experience.
| Data Type | Purpose | Retention |
|---|---|---|
| Session ID | Identify unique visitors across page views | 1 year |
| Page Views | Understand which content is most engaging | Aggregated indefinitely |
| Device Information | Optimise for your device type (desktop, mobile, tablet), browser, and screen size | Session duration |
| Geographic Location | Derived from IP address (country, region, city) to understand our audience | Session duration |
| Referral Source | Understand how visitors found us (search engines, social media, referrals) | Session duration |
| UTM Parameters | Track marketing campaign effectiveness | Session duration |
| Funnel Progression | Understand application journey (chat started, email entered, application completed) | Linked to application record |
Third-Party Analytics
We may use the following third-party services to help analyse website usage:
- Google Analytics: Website usage analytics and traffic analysis
- Vercel Analytics: Performance monitoring and page load metrics
- Microsoft Clarity: User experience insights and interaction heatmaps
These third parties may set their own cookies and collect data according to their respective privacy policies. We encourage you to review their policies for more information about how they handle your data.
Your Cookie Choices
You have control over cookies on our website:
- Decline via Banner: When you first visit our site, you can decline cookies using the banner that appears
- Browser Settings: You can clear cookies at any time through your browser settings
- Request Deletion: Contact us to request deletion of data associated with your session
Please note that declining cookies may affect certain functionality of our website, though core features will continue to work.
8. Contact Us
If you have any questions or concerns about this privacy policy or your personal data, please contact us:
- Email: contact@qdloans.co.uk
- Phone: 020 4634 5369
- Registered Address: 25 Catsey Lane, Bushey, England, WD23 4HT
9. Changes to This Policy
We reserve the right to update this privacy policy to reflect changes in our practices or legal requirements. Please check this page periodically for updates.